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Insights, strategies, and trends from the front lines of digital marketing.

How Much Should I Spend on Marketing?
Marketing

How Much Should I Spend on Marketing?

Featured Posts

How Much Should I Spend on Marketing?
Marketing

How Much Should I Spend on Marketing?

Start with what you want the business to achieve and what you’re already spending to get there. Then work out what the

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CRM Lifecycle Stages: How to Find Where Your B2B Pipeline Breaks Down
Marketing

CRM Lifecycle Stages: How to Find Where Your B2B Pipeline Breaks Down

Your marketing report shows enquiries, sales says the leads are weak, and leadership wants to know what the budget actually produced. In

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Tracking

Ad Platform to CRM Integrations: Why Cross-Platform Data Bridging Improves Performance and Visibility

Your ad account counts leads. Your CRM counts revenue. How offline conversion imports close the gap between clicks and closed-won work.
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Marketing Strategy

How Fractional CMOs and Marketing Agencies Collaborate to Drive Business Growth

Explore how Fractional CMOs and marketing agencies collaborate to align strategy with execution, helping businesses drive measurable growth.
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ABM

Account-Based Marketing Strategy: Why Mindset Matters More Than Tactics

Most B2B marketers are running ABM campaigns. The ones who win are thinking in ABM. Learn how shifting to an account-based mindset
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Tech

Manticore’s Prediction For The Next Major Ad Platform

For years, one search platform has been overshadowed by the industry giant, Google Ads , but the rise of AI may be
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Marketing Analytics

The Hidden Cost of Bad Attribution in Marketing: Why Bad Marketing Attribution Leads to Poor Decisions

Bad marketing attribution leads companies to optimize for the wrong metrics and invest in ineffective channels. Learn how poor tracking quietly slows
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Client Testimonial

Customer Testimonial: Rose Lee from TechCXO on Building a Demand Engine with Manticore Marketing

Rose Lee, Managing Partner and Fractional CMO at TechCXO, shares how Manticore Marketing helped support TechCXO’s demand generation strategy through SEO, paid
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Marketing Strategy

The Dawn of GEO: Why Your SEO Strategy Needs an AI Upgrade

The way people search for information online is changing rapidly. For decades, search engines functioned like digital directories. Users typed a keyword,
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Marketing Strategy

How Digital Leveled the Playing Field for SMBs

Digital has leveled the playing field, but it’s still up to you to play the game. If you’re not taking advantage of
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Marketing Strategy

From Clicks to Clients: Why Revenue-Driven Marketing Wins Every Time

Revenue-driven marketing means every effort is aligned with the goal of generating business results. That doesn’t mean ignoring branding or creative, it
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Tech

ClickUp 4.0 Explained: What’s New, What’s Different, Is It Worth It

ClickUp 4.0 represents something different. Rather than adding surface-level features, this release refines the underlying infrastructure, strengthens governance, and integrates intelligence directly
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