How to Make Your Holiday Ad Spend Work for You

Chris Isaacs

Chris Isaacs

Landing Page & SEO Specialist

The digital marketing world gets very noisy around this time of year. With every company ramping up ad spend for the holidays - sending bidding through the roof - how can you make sure your dollar is doing its job?

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The digital marketing world gets very noisy around this time of year. With every company ramping up ad spend for the holidays – sending bidding through the roof – how can you make sure your dollar is doing its job?

Now in our … year of running paid ad campaigns through the holiday, we know how to build a comprehensive strategy that helps your business stand out and gives you a return on your investment.

Start Early

As with any paid ads campaign, the longer the platform has to learn your strategy – the better. So start early! Your campaigns should have been running for at least three months by the time it hits peak holiday season.

This three-month window will allow us as your marketing team to work out any kinks that can occur and gives us time to build enough target audience data. Already having a positive ROAS going into the season is going to differentiate your holiday campaign from your competitors.

Keep Track

Competition really starts to heat up over the holidays, and it can be easy to lose track of all the important data. To ensure your holiday campaign is value for money you really need to keep track of your bids and make sure you are tracking the right conversions.

Double-check all conversion attribution models and priority settings. You don’t want to get halfway through the campaign and realize you’re not tracking what you need. Or worse, that the platform is pushing ad spend toward conversions that are not useful to you.

The Time for Change is Now

Making big changes to your campaigns during the peak holiday sales season is NOT a good idea.

When changes are made, ad platforms go through a learning phase, causing results to fluctuate. Once your campaigns are up and running – optimising for the right conversions – you want to avoid putting the platform back into this learning phase. This could disrupt your campaign and negatively impact good results.

Talk to Us

There is a lot of pressure on paid ad campaigns to perform during the holiday season. But if you’re not experienced then small mistakes can occur that end up being very costly to your business.

To make sure you are getting the most out of what you’re putting into your paid media budget – talk to Manticore Marketing about getting a custom quote.