Are you feeling overwhelmed by SEO? Never heard of a keyword in your life? No idea where your website is ranked or what for?
We get it. As a business owner, Search Engine Optimisation is just one more thing you don’t have time to worry about. But love it or hate it, SEO is key to making sure your business stands out.
At Manticore Marketing we build a search optimization strategy that ensures you are making the most of your online presence. We can spot your SEO red flags and how to fix them.
1. Not Having a Mobile-Compatible Website
This is one of the biggest SEO mistakes you can make. Nowadays, most users browse on their mobile phones. So Google prioritizes mobile-friendly websites. Failure to optimize for mobile hurts your search engine rankings and means you lose out on all those potential visitors.
Use Google Search Console to check your website is mobile-friendly.
2. Having a Slow Website
Rapidly reduced attention spans and a demand for instant information means having a slow website can be very harmful to your SEO. Users want their answers as fast as possible. So if your website fails to load in a few seconds then they are not likely to stick around. Google knows this and therefore considers speed in the ranking factors for your website.
Google detects website speed through crawlers. If your website loads slowly, search engine crawlers will take more time to scan through it. You can beat the crawlers by minimizing HTML and CSS codes and reducing image sizes.
3. Keyword Stuffing
In the past, best practice was to repeat your keyword as much as possible. Then the search engine would redirect users to your website. The Google algorithms, however, have become significantly more nuanced due to updates like semantic search. Bad news for DIY SEO! These advances mean that repeated keyword stuffing is not only useless but can actually harm your ranking.
Google wants users to get valuable results that satisfy their search intent, and keyword stuffing does not fulfill that. Therefore, you should keep your keyword usage to a minimum and instead use synonyms.
4. Broken Links
When you need an answer to your question, is there anything more frustrating than a broken link? If your blog post contains several links then the chances are eventually one or more of these will break.
Usually, links break because the website has changed its URL or the company it represents has gone out of business. This is why it is essential to review your articles often, especially high-performing ones. Broken links expose your website for poor maintenance, and if it is a recurring issue then your site may drop down in the search rankings.
Consider manually rechecking articles or using a software tool that will automatically scan and flag broken links.
5. Poor Quality Content
Remember that old filler content you published a couple of years ago? Surely no one is looking at that now? Wrong! In their mission to provide users with ever more valuable answers, search engines favour websites where ALL the content is good. This means if you have poor quality, irrelevant or out-of-date content taking up space on your website it will negatively affect your SEO efforts. Even if your new posts are good!
Get into the habit of regularly reviewing your older content. Cut your oldest content and/or posts that get little traffic. Try to salvage old content by making it more helpful to your audience. If your content is not valuable to your user, then hit delete! Just like pruning for your blog – it hurts a bit – but it will help your website flourish long-term.
Still, scratching your head about all things SEO? Then email Manticore Marketing to discuss your business’ pain points. We’ll be happy to build your custom SEO marketing quote.