Join Our Place had a valuable resource for families caring for people with disabilities: a platform connecting them to experts, information, and inclusive businesses in their communities. Reaching those families was harder. Executive Director Megan Cortjens was managing much of the organization herself, including marketing. Outreach relied largely on organic activity, the Google Ad Grant was difficult to put to work, and a newly launched website needed more visitors. Join Our Place also needed to show prospective business partners the value of being featured on its platform.
We worked alongside Megan to turn those needs into a practical marketing program. We improved the existing Google Ad Grant account, launched Facebook campaigns, and tested LinkedIn advertising to reach prospective business partners. As Join Our Place added partnerships, we helped promote their announcements, interviews, and locations. Regular calls and hands-on guidance connected the campaigns to Megan’s wider goals for content, community, and growth.
Join Our Place reached more families than ever, with a steady increase in traffic to its website and the Our Places Map. That audience gave the client the opportunity to tell a clear story to prospective partners, and more businesses have joined as a result. Partners like the Atlanta Braves, Dunkin’, Goldfish Swim School, and Sharkey’s gained real visibility through their promotions, and the Join Our Place team got time back to focus on the mission.
Megan Cortjens · Executive Director, Join Our Place
What we did
We started by reviewing Join Our Place’s website and advertising accounts, identifying what needed to be in place before increasing activity. We helped resolve account access and billing issues, set up tracking for key website actions, and built the first Facebook campaigns around website visits and video engagement. That gave the team a clearer view of campaign activity and a foundation for ongoing improvements.
The Google Ad Grant is one of the most valuable tools a nonprofit has, but making the most of it takes time and expertise. We built out Join Our Place’s account with new campaigns, keywords, and ongoing optimization, then ran it in tandem with Facebook and LinkedIn. Together, the channels kept traffic growing steadily and brought a consistent flow of families and businesses to the website.
A placement on the Our Places Map became an opportunity to tell a wider story about a business and the families it serves. We built paid campaigns around each new partnership, promoting announcements, interviews, and locations to drive more traffic to partner businesses. Campaigns supported partners including the Atlanta Braves, Sharkey’s, Goldfish Swim School, and Dunkin’, adding real value to each partnership.
Next, we turned the position into messaging the whole team could use. We defined four buyer personas, focused the go-to-market on three priority verticals, and developed a tagline platform that landed on Transforming Complexity Into Capital. Together with TechCXO, we presented the full framework to Telmac’s leadership as one plan, giving them a clear way to talk about the business in every pitch.
Our support extended beyond campaign management. Through regular calls and ongoing feedback, we helped Megan think through posting frequency, content formats, interview promotion, community ideas, and business outreach. Her team created the organic content; we advised on how to strengthen and amplify it. We also translated campaign and website data into summaries she could use when prospective partners asked about Join Our Place’s audience, giving her concrete evidence to bring into those conversations.
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