Fractional C-Suite Leadership That Builds Revenue
Get executive-level marketing leadership that aligns sales, marketing, and operations, without waiting months to build an internal team.
Instead of hiring another agency to manage campaigns, gain a marketing executive who owns strategy, drives execution, and is accountable for business growth.
The Executives
Meet the operators. Pick the one who fits.
Scroll through the executives, the brands they’ve led, the expertise they bring, and the way they think.
Alan Gold
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12+ years scaling B2B SaaS from seed to Series C. Built PLG motions at three ARR unicorns and led two teams through category-creation launches.
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Brian Powers
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Ex-VP Demand at two agencies and one Series D fintech. Ran seven-figure media budgets across Google, Meta, LinkedIn and YouTube with pipeline as the only scoreboard.
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Carrie Pastolove
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Brand director turned CMO. Led rebrands for two 8-figure DTC companies and a Series B climate startup — with the content engines to keep them alive after launch week.
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Rich Makover
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Rich Makover is the Managing Partner of TechCXO’s Revenue Growth Practice, bringing over 30 years of experience as a fractional Chief Revenue Officer (CRO)
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Rose Lee
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Rose Lee is the Co-Managing Partner of TechCXO’s Revenue Growth practice. In this role, she offers strategic marketing leadership and go-to-market expertise.
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The pain points fractional executives fix
Most teams don’t need another freelancer. They need a senior operator who can see the whole board.
Marketing feels reactive
You’re launching one-off tactics without a clear strategy. A fractional CMO builds the plan and makes every channel pull in the same direction.
No one owns growth
The team is talented, but no one is steering. A fractional CMO steps in as the marketing leader who owns pipeline, budget, and results.
Board reporting is missing
Investors and leadership want forecasts, not guesses. Get clean dashboards, clear KPIs, and board-ready readouts from day one.
You need speed, not a six-month ramp
A full-time hire takes quarters to onboard and show value. A fractional CMO brings proven playbooks and starts moving the needle within weeks.
Your partners need a strategy lead
A great agency or vendor still needs clear direction. A fractional CMO sets the brief, runs the QBRs, and makes sure every partner pulls toward the same goal.
You're not ready for a $250K+ salary
You need senior marketing leadership, but the budget doesn’t stretch to a full-time CMO. Fractional gives you the expertise at a fraction of the cost.
Ready to Build a Lead Machine?
A 30-minute strategy call to map out your ideal lead gen system.
FAQ
Frequently Asked Questions
What is fractional C-suite leadership?
Fractional C-suite leadership gives your business access to experienced executives, such as a Chief Marketing Officer, or Chief Revenue Officer, on a part-time, ongoing basis. You get senior leaders who own strategy, pipeline, and results, without the cost and long hiring process of adding a full-time executive.
Which fractional executive roles do you offer?
We offer fractional CMOs, and CROs. A fractional CMO leads marketing strategy, brand, and demand generation. A fractional CRO focuses on revenue growth, aligning sales, marketing, and customer success around pipeline. We’ll help you identify which role your business needs most right now.
How do I know if my business needs a fractional executive?
Common signs include marketing that feels reactive, no one clearly owning growth, missing or unreliable forecasts and board reporting, agencies and vendors without clear direction, or a need for senior leadership that your budget can’t yet support full-time. If any of these sound familiar, a fractional executive can bring structure and accountability quickly.
How much does fractional leadership cost?
A full-time C-suite executive often costs $250K or more in salary alone. A fractional executive typically costs around 60% less than a full-time hire, so you get senior expertise at a fraction of the cost. The exact investment depends on the role and how much involvement your business needs.
How involved will the executive be in our business?
Your fractional executive works as part of your leadership team, not as an outside vendor. They set strategy, lead your team and partners, run reporting and planning, and are accountable for results. The level of involvement is scaled to your needs, and it can grow as your business does.
What happens when we’re ready for a full-time executive?
Many businesses use fractional leadership to build the foundation (strategy, processes, team structure, and reporting) before hiring full-time. When you’re ready, your fractional executive can help define the role, support the hiring process, and hand off a well-organized function to your new leader.