We start with a streamlined ABM pilot on a short list of high-value accounts, so you can see results before scaling up. From there, we grow with you into full-scale ABM operations, with more accounts, more channels and reporting that sales and marketing both trust.
What We Offer
Target and engage high-value accounts with a coordinated strategy that aligns marketing and sales to generate pipeline, accelerate deals, and increase revenue.
Define the industries, company sizes, buying signals, and characteristics that identify your highest-value opportunities.
Strategy & Advisory
Sales Enablement
Build prioritized account lists based on fit, intent, revenue potential, and growth objectives.
Sales Enablement
Lead Generation
Reach decision-makers through LinkedIn, programmatic advertising, display campaigns, and targeted media placements.
Lead Generation
Branding
Identify companies actively researching solutions and prioritize outreach based on buying intent.
Sales Enablement
Conversion Optimization
Coordinate email, advertising, content, social media, and sales engagement activities around priority accounts.
Marketing Ops & Automation
Sales Enablement
One-to-one, one-to-few, or one-to-many landing pages to speak directly to your target accounts.
Lead Generation
Conversion Optimization
We work directly inside technology platforms like DemandBase, 6Sense, ZoomInfo, LinkedIn, and more.
Marketing Ops & Automation
Strategy & Advisory
Measure account penetration, engagement, pipeline progression, and revenue contribution.
Sales Enablement
Conversion Optimization
Our "Pilot ABM Campaigns" are a perfect way for businesses to get started with Account Based Marketing. We start with a focused campaign and work with you to scale to full-scale ABM operations.
ABM SOLUTIONS FROM MANTICORE MARKETING
ABM helps businesses focus resources on the accounts most likely to drive revenue, improve sales efficiency, and support long-term growth.
Align sales and marketing efforts around high-value accounts through targeted outreach, account intelligence, personalized engagement, and pipeline development.
Generate qualified opportunities from ideal-fit companies through account targeting, intent data, advertising, and multi-channel engagement strategies.
Develop ABM frameworks, account selection methodologies, targeting strategies, and revenue-focused growth plans tailored to your business objectives.
Whether you’re launching your first ABM initiative or scaling an existing program, we’ll help create a strategy aligned with your sales process, target accounts, and growth goals.
FAQ
Account-based marketing is a B2B strategy that focuses your marketing and sales efforts on a defined list of high-value companies, rather than casting a wide net for leads. Instead of waiting for the right buyers to find you, ABM targets the accounts most likely to become valuable customers and engages the decision-makers within them with personalized campaigns.
ABM works best for B2B companies with higher-value deals, longer sales cycles, and multiple decision-makers involved in each purchase. If winning a single account can have a significant impact on your revenue, or if your sales team already knows which companies it wants to land, ABM can help you focus resources where they’ll matter most.
Our pilot campaigns are a focused, lower-risk way to get started with ABM. We begin with a select group of target accounts and a defined set of channels, prove what works, and then scale to full ABM operations as results come in. It’s a practical way to build the program around real data instead of committing to everything at once.
We start by defining your ideal customer profile: the industries, company sizes, characteristics, and buying signals that point to your best opportunities. From there, we build a prioritized account list based on fit, buying intent, revenue potential, and your growth goals, using intent data to spot companies actively researching solutions like yours.
We coordinate a multi-channel approach around each priority account, including LinkedIn advertising, programmatic and display ads, email, content, social media, and personalized landing pages built for one account, a small group of accounts, or a broader segment. Everything is aligned with your sales team’s outreach so prospects get a consistent experience.
ABM is measured by account-level progress, not just lead volume. We report on account engagement, how deeply we’re reaching decision-makers within each account, pipeline progression, and revenue contribution, so you can see which accounts are moving forward and how ABM is affecting your bottom line.