Our partner’s pool-building client relied heavily on Facebook for paid leads and had struggled to make Google Search work. The owner and team were managing campaigns alongside running the business. They needed dedicated advertising support and more ways to reach prospective customers.
The Platinum HubSpot Partner brought in Manticore for white label PPC management across Google Ads, Facebook, and Local Services Ads. The partner managed HubSpot, while both teams collaborated on client communication and priorities.
During their peak summer season, Google Ads and Facebook generated more than $2 million in attributed revenue. Paid-search revenue grew from $75,000 to $1.23 million year over year, and the newly launched LSA program added another source of leads and customers.
Owner · Platinum HubSpot Partner
What we did
The Platinum HubSpot Partner managed the CRM, while Manticore handled paid advertising. Both teams stayed involved in client conversations, coordinating campaign priorities, creative requests, and reporting. When new assets were needed, the partner helped gather the client’s content while Manticore developed the advertising updates. The white label partnership brought specialist PPC delivery into an established client relationship.
We restructured and cleaned up the Facebook audiences, segmenting them with a mix of updated detailed targeting, remarketing, and lookalike audiences built around a stronger ideal customer profile. We also refreshed ad creative, introduced lead forms tailored to individual pool offers, and matched destination links to each ad. Better-targeted prospects led to stronger lead quality, higher close rates, and a lower cost per opportunity.
We removed broad and low-value search terms, organized ad groups by category, and added negative keywords to reduce irrelevant traffic. We also updated ad messaging, added call extensions, and excluded Display and search partners. During July–September, Google Ads recorded $1.02 million in attributed revenue on $9,135 in spend, a return of more than 100×, and paid-search revenue grew from $75,000 to $1.23 million year over year.
We launched LSA for the first time, generating 122 leads on approximately $6,000 in spend during July–September. We also reviewed incoming calls and refined service categories to better match the work the pool builder offered. The new channel is generating inquiries that convert into customers and drive revenue.
Working alongside the partner’s HubSpot management, we improved advertising tracking and checked CRM records against the client’s sales information. That included repairing website conversion tracking, connecting call tracking, and flagging deals that needed updated stages or contact details. This helped both teams distinguish campaign performance from reporting gaps and gave client conversations a clearer basis in leads, appointments, and sales.
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