TechCXO’s marketing manager, Megan Espazito, was the company’s only full-time marketer. She was strong in several disciplines but needed support in Google Ads, which was a core part of her role. At the same time, a website migration turned out to be far more complex than anyone expected.
We started by training Megan in Google Ads and grew the engagement from there as needs came up: website management, content, social media, a full SEO overhaul, strategic planning, and new services built specifically for TechCXO.
Megan now runs Google Ads confidently on her own. TechCXO’s SEO has been completely rebuilt, the website migration was delivered on deadline, and the partnership has expanded beyond marketing as other TechCXO stakeholders started asking for Manticore by name.
Megan Espazito · Marketing Manager, TechCXO
What we did
The engagement began with hands-on, practical Google Ads training. Megan started out only vaguely familiar with the platform and ended up managing campaigns confidently as one of her core competencies. Support is still there when she wants it, but she doesn’t need it to run the account.
We started with a few hours a week and expanded as TechCXO’s needs did, adding website management, content creation, social media and strategic planning. Nothing was sold up front. Each service was added when it was needed.
Led by Chris Isaacs, we rebuilt TechCXO’s SEO strategy from the ground up. We implemented best practices and shared the reasoning behind them, which produced measurable gains in organic visibility.
When the website transition grew well beyond its original scope, we went with it, working late nights alongside Megan to hit deadlines. What could have been a marketing disaster became a successful launch.
Beyond execution, we became Megan’s sounding board for strategic decisions. That gave a one-person department the perspective of a senior marketing team.
A 30-minute strategy call to map out your ideal lead gen system.